JYPE's System That Gives More Possibility On Creating Hit Tracks

JYPE's System That Gives More Possibility On Creating Hit Tracks

Recently when we look at the real-time chart on Melon, we discover quite an interesting fact.

At this time of 5pm on the 20th, Songs of JYP Entertainment's artists like TWICE's 'CHEER UP' (#6), Baek Ayeon's 'So-so' (#10), Baek Yerin's 'Bye bye my blue'(#5), etc are all staying within the top 10. Considering that the #1~3 of the Melon chart are all the songs that were performed on the stage of 'Show Me The Money 5', we get to know that JYP is doing something that is never easy.

It is not strange to see that Baek Yerin's song is staying within the top ranks after being released not a while ago, but it is exceptional that TWICE's 'CHEER UP' is there as the song has been released for 2 months. Baek Ayeon's hit song that's been released for 5 weeks, 'So-so' is an addictive song with the verse 'No matter who I meet, so so~'.

But what's common among these 3 songs is that they're not composed by Park Jinyoung. It's also known that the title track that Wonder Girls will be releasing soon is not Park Jinyoung's song but a self-composed song from the members.

With result like this, it seems that the experimental music system that JYP Entertainment has been using since 2 years ago has got its position in some way. There were plenty of times when the music that's created by the representative producer's 'feel' becomes a hit in the past. However, as the singers are growing older and the preference of the public has grown diversified, this should not be something decided upon one's 'feel' anymore.

JYP system is a decision-making system of a committee made up of 16 people from both the JYP company itself and outside of the company who are experts in different areas in terms of music. They make decision through voting in terms of their preferences, the direction/nature, the predicted result, etc. of the track. After choosing the song, the work of modifying the song happens within this system too. In this system, representative producer Park Jinyoung holds one vote, while CEO Jang Wook holds one vote too.

Through this, if the average grade of the song cannot surpass a certain level, even if it's a song composed by Park Jinyoung himself, the song won't be shining its light (to the public). Given the company's owner system, it is incredible to see Park Jinyoung willing to accept such try.

The music colors of girl group TWICE, solo singer Baek Ayeon, Baek Yerin and Wonder Girls are completely different. But in the JYP system, through the A&R (Artist & Repertory) way of creating a certain kind of music that fits a certain artist differently, the possibility of the song being successful is increased.

Although it's certain that the prediction from the JYP music system is not the only factor that creates the success of the songs, it can be said to be a measure that increases the battling average in the terms of playing baseball. It's a work that raises the possibility of (releasing) hit songs.

And it doesn't seem that it's just coincidence that the music released become hit songs continuously with such JYP music system given now.

trans: jypwhispers