JYP, Back in Their Golden Days…Begin Their Happy Family Fight [2015 JYP Evaluation①]

source
translated by jypwhispers | PLEASE TAKE OUT WITH FULL CREDIT

JYP was able to smile widely alone during 2015 in the digital music market. There were times when their company artists competed on charts, and they displayed their 3rd generation's potential.

The first artist was miss A. Miss A released "Only You' in March and was able to enjoy their prime since debut, taking over #1 on music charts for 3 weeks. Even with the danger brought from Suzy's dating rumors, their popular music style and her growing beauty put their blank of activities into shame.

The person who broke the vigor of miss A's #1 was coincidentally company's representative producer Park Jinyoung. With the sudden release of 'Who's Your Mama' after the last episode of SBS 'KPOP STAR 4' from Park Jinyoung, he was able to hold the #1 of music charts for 10 days long. Even without any actual promotion, the cheerful music and Park Jinyoung's dance performance heated up April. At that time, miss A Suzy wrote "CEO-nim is bad. 'Who's Your Mama' Jessi unnie is also jjang" on her own SNS, giving a smart support to the song.

After that, Baek Ayeon and 2PM unfolded another face to face fight on music chart. Baek Ayeon's single 'Shouldn't Have...' on the 20th of May began to come back to the chart in the beginning of June, taking over #1 of music charts for a long time. At that time, Baek Ayeon who fought with EXO and Big Bang on charts showed off her power as an unexpected component.

In the same month, JYP sunbae group 2PM came back with their title song 'My House' from their 5th album 'No.5'. Although it was hyped that 2PM would take over the chart with Baek Ayeon beforehand, with the short period of activities in Korea, regret was left. However, 2PM reclaimed their matchless result in overseas music charts. 2PM who released their 4th Japanese album in April grabbed #1 of Oricon album chart on the day of release as expected, and took #1 on daily sales in Japan's biggest CD store Tower Records, displaying their long victory. They turned the whole Asia around, opened their tour and once again showing their role as 'JYP's breadwinner' perfectly.

After 3 years and 2 months, Wonder Girls came back with 3rd album 'REBOOT' as a 4-member group, receiving heated response on music charts, proving they're still alive and good. Wonder Girls went with not the obvious mainstream, but displaying girl groups' diversity with 1980's vintage music along with their natural colors. This album was selected by U.S.A. famous music channel FUSE TV as '2015 Best Album 20' and Japan iTunes's 'Best Kpop Album', showing that they're still the leader with maturity with such nice outcome.

The rookie group which JYP places his ambition in, TWICE, also appeared as a hot rookie group in the second half of the year. Their debut track 'Like OOH-AHH' released in October started as #57 on weekly chart of Korean biggest music chart Melon. With the help of word of mouth, it swam upwards on the chart. It has been 8 weeks since the song was released but the song is still in top 20 of the real time chart now. They showed an output that can even be compared with existing girl groups.

After so, Baek Yerin's title song 'Across the Universe' from her first solo album 'FRANK' rised to #1 on music chart, proving the possibility of female vocal artist.